How
to Build a Site & Earn Money
by Gondal Web Association
STEP 1- Plan your website (and business)
What
will your website be about? How will you make money -
selling your own products or services, drop-shipping products,
or providing free information or services, but selling
advertisement space, or using affiliate programs? Is there
a market for this product? Use search engines to find
other similar websites, and get ideas from them. Start
gathering all the information and pictures together that
you will use, and draw on paper a basic outline of what
you want the website design to look like. Consider all
of the design aspects, such as colors, images, fonts,
whether to use frames or not, and other optional design
features such as Javascript effects, Flash, DHTML, CGI
scripts, etc. that can make your website look better (also
consider some of these features may not be supported by
some browsers). Chose
a template from our Template colletion Or Choose one
from our PLR
Artcles.
STEP
2- Choose a domain name (& Business name)
What
will your URL (website address) be? Do you want to buy
a domain name (Register domain names; for Rs.800/year),
or settle for a subdomain or directory provided by a free
web host? Domain names cost a little, but look more professional,
are easier to remember, are portable (i.e. you can move
your site to another server and still have the same URL),
are resalable, and usually rank higher on search engines.
You will most likely have little success without a domain
name. You might want to start with a subdomain (or directory)
on a free web host to build your site, and then obtain
a domain name later and move your site to a different
provider. If you use a free URL redirection service, you
can easily modify your account to point to the new location
when you move your site and change your URL.
STEP
3- Choose a web host/provider & Email account
Will
you use a free web host (maybe not the best service),
or pay for better service (from Gondal Web Association).
Do you need advanced features like scripting in CGI, SSI,
PHP, ASP, etc.? Do you need a shopping cart program with
SSL secure ordering and credit card processing (some web
hosts offer these services for free)? Check with your
ISP -- many ISPs also provide free space for your web
pages. Other considerations are guaranteed up-time, daily
backups, technical support availability, server speed,
unlimited bandwidth, reliability (how long have they been
in business), and having room to grow. You will probably
want a web host which provides an email address (preferably
POP3 with autoresponder and the ability to send unlimited
amount of emails), although you can get a free email provider
elsewhere. In addition, for businesses, you will probably
want telephone and fax services (free voicemail &
fax services).
STEP
4- Build your web pages
Hiring
someone else to build your web pages can be expensive.
However many free web hosts have a built-in, easy-to-use
editor which make designing your web pages easy even for
first-timers. Some offer lots of templates, which you
can modify with your specific content. A few even have
ways of letting you easily add and modify Flash 4 intros
and other eye-candy (makes your site look very professional
and appealing). If you want to use a commercial program
to build pages on your hard drive, the best and easiest
to use is FrontPage, a WYSIWYG (What You See Is What You
Get) editor - you won't even have to learn HTML. There
are tons of websites with free graphics and web templates,
as well as professional ones for sell . Just don't use
too many graphics, or your page will load too slow. Don't
forget to test your design in different browsers (especially
Internet Explorer and Netscape Navigator) at different
resolutions and color depths.
If
your web host doesn't have or support statistics and CGI
scripts (such as counter, forms-to-email, guestbook, message
board, site search, etc.), there are several websites
which host these scripts for free on your site (list).
For
more advanced users, you can study the use of metatags
and other methods of designing you website to rank higher
on search engines. Several websites offer free website
monitoring to check if your web host is always working.
Also, be sure to get a free website tune-up to check for
broken links, spelling errors, browser compatibility,
and reduce your image sizes. Create an Internet Explorer
Bookmark icon (favicon) to make your bookmarked site stand
out. If you have large HTML files, you might want to use
one of these HTML compressors to make your webpages load
faster (keep the uncompressed version to edit though).
If
you are selling your own products, you will probably make
use of a shopping cart program , or at least a form where
they can input all the info to be emailed to you, or read
from a file on your server. You will also need a merchant
account to process the credit cards, such as shareit.com
(Chose
a template from our Template colletion)
STEP
5- Upload your web pages
If
you used an online editor, your site will automatically
be uploaded when you finish. Most free web hosts have
a file manager which allows you to upload your files and
images from your hard drive. Many also offer FTP access,
which allow you to use a free FTP program like WS_FTP
or CuteFTP to upload your webpages and files. If you are
using FrontPage, you should publish your pages to the
web using that program if possible.
STEP
6- Promote your site to attract visitors
Many
people assume if you build a webpage, the traffic will
automatically pour in. It's not quite that easy. The best
(fastest and cheapest) way to get traffic is register
your site with search engines (only the top 8 or so are
really important). Some sites will submit your URL to
several search engines at once for free.
Put
your website address on your business cards, and under
your name as a signature in all email correspondence.
Also free are banner exchanges and link exchanges to similar
sites, FFA links pages (it is best to use an alternate
email address when posting to FFA sites so your email
account isn't filled with spam), advertising in related
ezines (electronic magazines) or newsgroups, joining web-rings,
and applying for web awards.
STEP
7- Update your website
Keep
your website up-to-date, and give your visitors reasons
to come back again. Offer some type of useful free info,
newsletter, or other content that is updated regularly.
Add interactivity with message boards and chat rooms.
Have a form on your site where visitors can give you their
email addresses for weekly newsletters which cover the
new additions to your website, and remind them to visit
your site again. Mailing lists services can automate this
for you.